Authorship has become a part of a good online marketing strategy. The idea behind the term is that a search engine will associate a given author with any and all content that he or she has written, providing additional links to that author’s profile and giving readers a way to follow those they consider authoritative on given subjects. While this is a relatively new change, it can really shake up the field for companies and individuals looking to really get ahead.
How Authorship Can Earn Traffic
Authorship can be confusing if one isn’t reading informed sources like www.OrangeSoda.com. Think of Internet content like a novel. Someone is browsing a bookstore, and that customer picks up a book at random. Maybe it was in the best-seller section, or maybe it just caught their eye. If they read that book and want more, then they’ll look to see if the author has anything else on the market. That’s essentially how authorship works.
When someone searches an article that’s been tagged with authorship there will be a link back to that author’s profile, as well as to a selected list of other things that author has completed. So if a reader likes one piece of work the writer has put out, then that reader has a simple way to just click and find out what else that writer has completed in order to learn even more.
One More Cog in The Strategy
Authorship, like a brand name, can be something that really draws people in. As such, part of any strategy that involves authorship should be geared towards making that person noticeable, and making that name just as big a part of the search as the key words used in the article. It provides something to bank on, and it’s the same as building a brand. Authors will have to produce regular, high-quality content that’s associated with them and promoted both in areas that the articles are appropriate, but also in places where the author’s name is just as big a deal as the subject matter of what they’re producing.
This kind of double-edged strategy opens up a lot of potential for getting someone’s content seen and noticed. On the one hand, someone can promote content based purely on the value of what it’s about, having it featured in appropriate blogs and similar locations such as forums, etc. On the other hand, the author can use personal platforms like social media and personal websites to let his or her existing fan base know about the recent additions. Whether someone discovers the content one way or another doesn’t matter, and there’s the added potential of that person becoming a fan after they’ve read it.